CAMPAIGNS
Marca Perú shone on Times Square in 2013
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Virgilio Martínez, propietario de Central y embajador de la Mar
Marca Perú hit the streets of New York. The logo and the campaign "Recordás Perú", in which a future executive receives a USB he sent himself 20 years ago, could be seen on neon billboards around Times Square, as well as in public phone booths and in the US mainstream media.
Millions of pedestrians moving around in the "Big Apple" got the opportunity to see the wonders of Peru. The spot "Recordarás Perú" was also aired on National Geographic and published in printed media such as The New York Times, The Wall Street Journal and The Wall Street Magazine.
The spot also featured in on-line media like Yahoo Finance, The New York Times and The Washington Post.