CAMPAIGNS
Marcá Peru swept the awards at FIAP 2012
Virgilio Martínez, propietario de Central y embajador de la Mar
The launch campaign of Marca Perú won 7 awards at 2012 edition of the Ibero American Advertising Festival ("FIAP 2012") in Miami, United States.
"The surprise and the joy to find out that we won 7 awards at the FIAP is incredible. It confirms that our work to position Marca Perú is heading for the right direction; and while internally meeting the objectives, it is thanks to Peruvians living abroad that our brand is crossing borders,” said Isabella Falco, Director of Country Image Promotion of PROMPERÚ.
The FIAP awards Ibero-American campaigns, including those made in the United States and aimed to the Hispanic market.