CAMPAIGNS

We invite you to be a "Representative of what is Ours"

Virgilio Martínez, propietario de Central y embajador de la Mar

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In the 2013, MINCETUR and PROMPERU launched the new international campaign national of Marca Perú: "Representante de lo Nuestro" ("Representative of what is Ours"). This time the campaign was fully digital and consisted of 5 videos and a smartphone app. A special portal was developed for the occasion:

www.representantesdelonuestro.pe

Five Marca Perú ambassadors were seen participating in the videos: singer-songwriter Gian Marco, actor and comedian Carlos Alcantara, actress Wendy Ramos, singer Dina Paucar and chef Christian Bravo. Futheremore the official website of Marca Perú was re-launched: www.Peru.info.

Watch the videos here:

• Carlos Alcantara: http://bit.ly/15gyBu9

• Dina Paucar: http://bit.ly/15fEayh

• Christian Bravo: http://bit.ly/14w4vWh

• Gianmarco Zignago: http://bit.ly/182pdPz

• Wendy Ramos: http://bit.ly/17uXhp6

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