Peruvian designer reaches the Colombian fashion market

For export! Through an innovative and creative proposal, the Peruvian fashion designer, Annaiss Yucra, reached the Colombian market through the important department store Malva. There are 12 pieces presented by the national exponent, which merge an avant-garde vision with the essence and curatorship of the store. This proposal pays tribute to the millenary textile tradition of Peru and Colombian chromatics.

“For me, joining Malva with this collection represents an excellent opportunity, since they are distinguished not only by their approach to departmental sales but also by the creation of unique experiences and the offer of distinctive products between brands, allowing them to enter into conversations on their own. It's an honor to be part of this chain and to build genuine relationships,” Yucra told Fashion United.

The Peruvian designer, one of the most influential women in Peru according to Forbes, is also known for her color management and for being a pioneer in the exploration of new tools, materials and technologies.

Source: https://fashionunited.es/noticias/moda/la-disenadora-peruana-annaiss-yucra-llega-a-colombia-a-traves-de-la-tienda-malva/2024012342423