- The Alpaca del Perú brand developed by PROMPERÚ showcased garments by talented Peruvian designers.
The fine alpaca fiber and talent of Peruvian artisans and designers is another source of pride for Peru, which is conquering new international markets step by step.
During the last Christmas campaign, and in spite of the pandemic, items from seven Peruvian businesses were selected by the renowned Lost & Found store located in Los Angeles (California), where garments with the Alpaca del Perú (http://alpacadelperu.com.pe/en/home) hallmark also stood out.
Ayni, Fringe by Knit Couture and Art Atlas with its Anntarah brand showcased their lines of sweaters, garments and accessories for women. On the other hand, Lima Sagrada and Butrich by designer Jessica Butrich, showcased their leather products and sandals, confirming that the Peruvian group has modern design sophistication, in both technique and style.
In addition, Kinua and Puna, businesses that work with Peruvian artisans, offered household items, soaps with natural fibers, tapestries and accessories in general. Finally, garments with the Alpaca del Perú hallmark, PROMPERÚ's sector brand, were showcased, which amazed customers and the Lost & Found sales team with their softness and elegance.
The owner of the successful boutique, Jamie Rosenthal, was responsible for the selection of products, some of which can still be regarded on the store's website. She said, in relation to them, that they have perfectly matched the taste of the Los Angeles consumer, due to their quality, prices and increased interest of the public in household products.
Rosenthal also expressed her desire to continue working with national brands and suppliers for her next campaigns, since the presence of our products has awakened a new interest of her customers in Peru and will be a great opportunity to make the Peruvian origin and inputs known.
Renowned quality fibers, sustainability and a lot of talent make Peruvian garments very competitive worldwide.