Peru stands out in the Asian market with its unique experiences

The OTM 2025 Fair in Mumbai established itself as a key platform where Peru showcased the best of its rich culture, capturing the attention of the Asian market.

During the event, Peru showcased its rich tourism and culture to an increasingly discerning international audience. With the participation of 16 national companies, the country presented a diverse range of offerings, from cultural tourism to nature and luxury experiences. Held from January 30 to February 1, the event created valuable business opportunities and strategic connections.

Source: PROMPERÚ

Cultural and natural wealth

Peru’s offerings highlighted its rich landscapes and traditions. In regions like Lima, Ica, Arequipa, Cusco, Puno, Loreto, and Madre de Dios, visitors could explore ancient archaeological vestiges, experience ancestral festivals, and discover modern nature reserves. This diverse array of experiences appeals to history enthusiasts as well as those seeking adventure and luxury in breathtaking natural settings.

Source: PROMPERÚ

Business opportunities

The event fostered numerous business meetings and paved the way for strategic alliances. Interactions at the fair generated significant opportunities for the tourism sector, highlighting the growing interest of international travelers, particularly from India. Events like this strengthen Peru’s position as a key player in global tourism, promoting sustainable development and a diverse range of offerings.

The success in Mumbai reaffirms the industry's ability to innovate and adapt to the evolving demands of the international market. Expanding the reach and visibility of Peruvian experiences worldwide not only opens new opportunities for tourism but also fosters cultural exchange between nations.