The "Vivo x el Rock" Festival has officially earned the Country Brand Peru seal of approval

"Vivo x el Rock," now a proud licensee of Country Brand Peru, returns with its most ambitious edition yet, celebrating national culture and showcasing local talent in a one-of-a-kind event.

The "Vivo x el Rock" festival has achieved a historic milestone by earning the prestigious Country Brand Peru license. This recognition celebrates its significant role in promoting Peruvian identity and culture both nationally and internationally. The distinction underscores the festival’s dedication to excellence, diversity, and the promotion of homegrown talent.

The 2025 edition, set for March 29 at Lurin Live (KM 30 of the Panamericana Sur), promises to be the most ambitious yet. Featuring five simultaneous stages, a diverse selection of gastronomy, and an impressive lineup, the event will showcase legendary bands like Avenged Sevenfold, Marilyn Manson, and Los Fabulosos Cadillacs. More than 30 outstanding Peruvian rock bands will also take the stage, alongside a special tribute celebrating the 50th anniversary of Miki Gonzalez.

Source: Wikipedia

A national pride that transcends borders

"Vivo x el Rock" is backed by Country Brand Peru as a key cultural and economic ambassador, recognized for its contributions to music, tourism, and Peruvian gastronomy.

Become a licensee of Country Brand Peru!

The Marca País Perú is an international seal that showcases and promotes initiatives representing the best of the nation. With various types of licenses tailored to the needs of companies, events, and products, it is designed to elevate the visibility and prestige of those who bear it. Curious to learn more? Discover how to become a licensee and join a network dedicated to celebrating and promoting Peruvian identity.

If you have a project that celebrates the values and richness of Peru, visit https://sites.peru.info/es-pe/marca-peru/programa-de-licenciatarios for detailed information on the requirements and benefits of joining this initiative. Just like the "Vivo x el Rock" festival, you too can proudly carry the seal of national identity and share the essence of Peru with the world.