Peruvian fashion labels takes over the international fashion industry with a top-notch campaign at the international level with the support of the country brand ‘Marca Perú’.
Peruvian fashion and Peruvian territories have been highlighted at the international level through a meticulous and consistent promotional activity, focusing on the values linked to territories and traditions of Peruvian fashion and textiles made with alpaca fiber and the finest Peruvian cotton, projected through the most high profile publications around the world.
From Vogue to Numéro, from ELLE to Harper’s Bazaar, including also Esquire and Grazia magazine, Marca Perú has been building a relentless media campaign, focusing on a prestigious outreach activity that is generating more and more interest toward this South American country’s resources in fashion and culture.
In May 2019, the cover of Numéro magazine featured supermodel Sara Sampaio wearing designer Jorge Luis Salinas. Elle Serbia placed Ainy on supermodel Josie Canseco; singer Bebe Rexha was featured on the beautiful cover of Grazia Italia in April, wearing, among other prestigious labels of the worldwide fashion scene, Peruvian designer Yirko Sivirich. Actor Nicholas Hoult also wore Yirko Sivirich on his cover story for Esquire magazine. This is just a small sampling of the outstanding actions that are helping Perú and its unique resources of creative designers and artisans continue their international progress.
Thanks to the action of Peru Export and Tourism Promotion Board (PROMPERÚ, and to the partnership with highly performing platforms such as FTL MODA, awareness about Peruvian cultural and fashion excellence keeps growing by the month.
New upcoming projects are lined up for the fall and winter of 2019, including an international social event in NYC with focus on sustainability, environment, and social issues.
Peru is acting as leading voice for cosmopolitan activities to impact the world with positive values and giving back to communities.