For the first time in history, Inti Raymi made its way to China, marking an unprecedented milestone in the promotion of Peru as a travel destination. The grandeur of Cusco was brought to the heart of Shanghai, captivating specialized media, influencers and key opinion leaders with a performance that transported the mystique of the Andes to the Asian giant.

The iconic Yu Garden served as the stage where the cast reenacted Peru's most important ancestral ceremony. This cultural showcase acted as a symbolic bridge, connecting the ancient Inka heritage with Chinese tradition and positioning the Festival of the Sun as a world-class attraction.

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The significance of this event lies in its strategic impact on the travel and lifestyle segment. By engaging Chinese content creators, Peru is positioned not only as a destination steeped in history, but also as a premium travel experience that combines living culture, gastronomy and biodiversity.

Peru in the Spotlight of the Asian Market at ITB China 2026

Held as part of ITB China 2026, this initiative aims to capture the attention of more than 1,700 specialized buyers. Direct interaction with performers portraying the Inka and the Qoya at the Peru stand reinforced Peru's national identity among 900 companies from the global tourism industry.

Beyond Cusco, the destination showcase also featured Lima's culinary richness, the biodiversity of the Amazon, and wellness destinations in Arequipa and Puno. The goal was to diversify tourism routes for Chinese travelers.

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Interest among Asian travelers in authentic destinations remains strong, and the presence of Inti Raymi in Shanghai further strengthens Peru's relationship with key digital platforms.