Participation of PROMPERÚ in the German tourism trade fair
Virgilio Martínez, propietario de Central y embajador de la Mar
PROMPERÚ participated in the Caravan, Motor and Tourism ("CMT") trade fair in Germany, one of the most renowned trade fairs in Germany. The event was held on 12 January 2013 in Stuttgart and directed to tourism professionals.
In this fair, the stand of PROMPERU was located in Hall 8 and positioned Peru to the German audience as a multi-thematic country of unique experiences. They also promoted the campaign "Perú, imperio de tesoros escondidos" ("Peru, empire of hidden treasures").
This way Peru could be depicted as an authentic destination, boasting a natural wonder that waits to be explored: The Amazon.