Arequipa takes the spotlight: the White City shines in a leading U.S. media outlet

Arequipa is once again making headlines—this time in the United States. Renowned entertainment outlet Variety has just featured the region in an in-depth article that places it firmly on the global stage, not only as a captivating travel destination but also as a compelling setting for films, series, and audiovisual productions.

The feature invites readers to experience an Arequipa of striking contrasts: living history, dramatic landscapes, and a strong sense of identity that resonates in every corner. From its historic center—where the cathedral, the Santa Catalina Monastery, and streets carved from white volcanic stone coexist within just a few steps—to the powerful presence of its volcanoes and the quiet grace of Andean camelids.

The article also highlights some of the region’s most breathtaking natural settings, such as the Colca Canyon or the Puruña stone forest—locations that have already served as backdrops for various productions and continue to captivate with their raw beauty and unique atmosphere.

In addition, the piece showcases ten standout locations across Arequipa with remarkable potential for audiovisual shoots, thanks to their visual strength and distinctive character. Among them are Pampa de Arrieros, the San Lázaro neighborhood, the Valley of the Volcanoes, Pampa Cañahuas, the Sillar Route, Culebrillas, Salinas Lagoon, and the Volcanoes Viewpoint—places that feel cinematic, yet are very real, rich in history, and full of life.

This international recognition reinforces something Peruvians have always known: Arequipa is not just a place you visit—it’s a place you feel. It is heritage, landscape, tradition, and a powerful aesthetic that connects seamlessly with the modern world while staying true to its essence.

Fact:

• In December 2025, Variety journalists took part in a familiarization trip organized by PROMPERÚ, with the Arequipa region as one of its main destinations.