Peru anticipates hosting over 180,000 tourists thanks to a new strategic alliance

The campaign aims to enhance international air connectivity to Peru, promoting increased tourism from Chile, Brazil, and Argentina.

Great news! Latin American tourists from Chile, Argentina, and Brazil will now have greater access to explore the wonders and richness of Peru, thanks to a significant strategic partnership forged between the Commission for the Promotion of Peru for Export and Tourism (PROMPERÚ) and SKY Airlines.

Peru captivates visitors with its abundant biodiversity and ancient cultural heritage. Boasting a distinctive historical legacy and a cuisine that delights even the most discerning taste buds, Peru stands as a fascinating destination that merits at least one visit in a lifetime. Its archaeological sites, national parks, nature reserves, pre-Columbian temples, colonial towns, and cities serve as a testament to its allure.

The promotion for Peru will be executed through a fully digital advertising campaign, featuring a wide range of discounted airline tickets. This initiative will run from this month until June of this year. It is anticipated to attract over 183,000 international passengers, comprising 144,965 from Chile, 24,237 from Brazil, and 14,186 from Argentina.

This promotional activation aims to boost tourism in the key departments of Lima, Cusco, Arequipa, Tumbes, Loreto, and Piura, captivating the attention of Chilean, Brazilian, and Argentine tourists aged 20 to 55. These travelers, enthusiastic about international exploration, culinary delights, thrilling adventures, and diverse entertainment, are the prime targets of our campaign.

The digital campaign aims to enhance international air connectivity to Peru, while also encouraging the movement of tourists from Chile, Brazil, and Argentina. These Latin American markets are crucial for Peruvian tourism, given the substantial influx of visitors from these nations.

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