Peru to dazzle at FITUR 2025 with its traditions and adventures

The International Tourism Trade Fair (FITUR) will set the stage for Peru to shine, featuring the European debut of Inti Raymi alongside its vibrant cultural heritage and unforgettable experiences.

From January 22 to 26, 2025, Peru will take center stage at the International Tourism Trade Fair (FITUR) in Madrid, Spain, with a captivating proposal that blends tradition, nature, and adventure. A major highlight will be the European debut of Inti Raymi, the iconic Inka festival, which promises to enchant attendees with vibrant dances, music, and traditional attire. This cultural showcase aims to celebrate Peru’s rich heritage while positioning the country as a one-of-a-kind global destination.

Source: PROMPERÚ

Culture, nature and unique flavors

The Peruvian delegation, led by PROMPERÚ, will feature 30 tourism companies showcasing a diverse array of products and services that emphasize sustainability and align with modern travel trends. Visitors will have the chance to explore everything from thrilling adventures in breathtaking natural landscapes to immersive experiences in the vibrant, living culture of local communities.

Gastronomy will be another standout feature of the exhibition, offering tastings of iconic Peruvian products like coffee, chocolate, and Pisco. Visitors can also enjoy interactive experiences that celebrate the unique fusion of flavors that define Peruvian cuisine, renowned across the globe.

Source: Luis Francisco Gonzales / PROMPERÚ

A commitment to sustainable tourism

Peru's presence at FITUR aims not only to attract tourists but also to promote a sustainable tourism model that supports local communities and preserves the country’s natural and cultural heritage. This initiative highlights the vital role of inbound tourism in Peru’s economy, positioning the country as a diverse destination dedicated to equitable and sustainable development.

FITUR 2025 will offer the world a chance to experience the magic of Peru and uncover the countless wonders this captivating destination has to offer.