Peru Brand: Larcomar joins the Licensee Program!

Bringing new partners on board! Larcomar has officially joined the Peru Brand and sector brands Licensee Program—an important step that allows it to carry the country’s seal in one of Miraflores’ most visited locations, set against an iconic view of the Pacific Ocean.

The official license certificate granting the use of the Peru Country Brand was presented on Wednesday, February 25, 2026, at Teatro La Plaza in Larcomar, marking the beginning of this new chapter for the shopping center and its connection with Peru Brand.

What does it mean to be a licensee?

It means becoming part of a program designed to showcase the Peru Country Brand and its attributes both in Peru and abroad, bringing together individuals and organizations—whether based in Peru or not—that contribute to promoting tourism, exports, investment, and the country’s image across areas such as gastronomy, art and culture, sports, education, and more.  It is a concept that naturally aligns with what Larcomar represents for many people: not just a place to visit, but a place that captures and conveys the essence of Peru.

With Larcomar now part of the program, a simple yet powerful idea is reinforced: when a place becomes part of your plans, your photos, and your memories, it also becomes a way of sharing what Peru is today. This recognition is part of PROMPERÚ’s ongoing efforts through the Peru Country Brand Licensee Program.

How to join the Peru Brand Licensee Program

Joining the Peru Brand and sector brands Licensee Program is simple. Start by visiting Peru.info, selecting the option to apply for the use of the Peru Brand, and creating an account with the details of the individual or organization submitting the request. You can then choose the type of license you need—whether for institutional use, products, or events—and complete the application form. Finally, upload the required documents based on the selected license type and submit your application for evaluation.