With the aim of showing the diversity of Peruvian gastronomy to the world, PROMPERÚ and the prestigious The New York Times have developed a series of contents that consists of a report and seven videos that will be broadcasted on NYTimes.com, in which the cooks of the 'Generation with a Cause' are the protagonists.
The material, which will reach about 130 million people, tells the experiences of Ignacio Barrios, Matías Cilloniz, Francesco de Sanctis, Rebeca Delgado, Arlette Eulert and Palmiro Ocampo, young cooks who show their talent and ingenuity in the kitchen without losing their roots, showing to the world that the Peruvian gastronomy is constantly growing and evolving, but maintaining a solid and multi-diverse base.
The so-called 'Fourth Generation of Cooks of Peru' or 'Generation with a Cause' is represented by about 50 young Peruvian cooks residing in Lima, provinces and other countries whose mission is to continue with the consolidation of the Peruvian gastronomy bases. It is they who have the mission to take the post to a generation that has done so much for the Peruvian gastronomy and that - hopefully – will consolidate Peru as the first gastronomic destination of the world for 2021.
These young cooks will participate actively in the different presentations that Peru will perform nationally and internationally, both to represent us, and to show their gastronomic proposal. They have made a manifesto stating that they will prioritize work promoting zero hunger, appellation of origin, education and decent work, tradition, customs, unity, the Peruvian sea, Amazon and Andes.
The development and production of the journalistic material was carried out by The New York Times' T Brand Studio, for which a journalistic team travelled to Peru and carried out investigations in Lima and Cusco for nine days. On the trip, they talked to cooks from different generations and learned about our products. In this way, they experienced how the world-renowned Peruvian cuisine has been brewing until today.
The reports will be broadcasted online starting today mainly in the US market, premiering the different videos as the days goes by. To ensure that this material reaches a wide audience, banners are planned to appear on The New York Times website and its social networks.
As it is known, the United States is the second destination of Peruvian total exports and is the market that more foreign currency leaves in our country by tourism.
The participation of PROMPERÚ in the digital channels of The New York Times establishes an important platform that brings together millions of people from different parts of the world, including influential personalities of the sector, exhibiting the Peruvian gastronomy at its best. It is also an important tool that will strengthen the international display of the image of our country in the gastronomic sector, consolidating its development and strengthening it internationally.
ABOUT THE NEW YORK TIMES
The New York Times is one of the most influential newspapers in the world, generating opinions and serves as a point of reference for millions of readers. Since its creation in 1851 it has won 108 times the Pulitzer Prize, which is the recognition for the most prestigious journalistic work in the United States.
Its website is one of the largest digital media in the world, having a reach of 130 million visitors per month and has 3 million subscribers. Its readers are very curious, they like to explore and immerse themselves in other cultures. For this reason, the mission of this media is to tell stories that enrich the life of its audience.
Regarding the online version of the newspaper, according to Comscore, it is the site with the highest audience concerning to news channel between the digital versions of written press like Forbes, USA Today, Washington Post and CNN. In addition, the site has a reach of 24 million unique users, with 375 page views and 16 minutes average visitor per user, thus positioning itself as the leading newspaper in Internet reach.
The Peruvian Commission for the Promotion of Exports and Tourism (PROMPERÚ) is the official entity specialized in tourism promotion and marketing attached to the Ministry of Foreign Trade and Tourism of Peru. PROMPERÚ establishes long-term relationship with tourism trade and media in all countries where promotional activities are carried out. For further information, visit http://www.peru.travel or follow PROMPERÚ via the following social media channels: