Hundreds of leading Peruvian companies in the textile, footwear and jewelry sectors participated in the 22nd edition of Peru Moda and Peru Moda Deco 2019, an event organized by the Commission for the Promotion of Peru for Exports and Tourism (PROMPERU) with the main theme of sustainability and environmental conservation.
Evea, Nuna, Qaytu and Las Polleras de Agus, four sustainable fashion projects that are made 100% in Peru, were leading the most important world showcase of the Peruvian clothing and fashion industry that took place at the Convention Center of Lima from April 10 to 12.
FASHION TIMES FOUR
Since 2015, the company Evea has been developing a sustainable footwear line, the first of its kind in our country, and integrating wild rubber traditionally extracted with the help of three Awajún Amazonian communities (217 families).
"To participate for the first time in Peru Moda is a great opportunity for us. This event is a stepping stone to reach other markets and will allow us to interact with representatives of other companies that carry out similar activities to ours", explained Cristian Gutiérrez, co-founder and marketing manager of Evea.
On the other hand, Nuna (meaning 'soul' in Quechua), a brand which makes swimwear and microfiber towels, was created thanks to the love felt by Rocío and Mariana de Vivanco—the sisters and founders—for the sea, nature and art.
Their embroidery is produced by six women from dysfunctional and low-income families in Pamplona Alta (Villa María del Triunfo), a task they carry out with the help of the NGO Buckner Peru. In addition, a percentage of their sales is donated to the nature conservation organization Conservemos por la Naturaleza.
The event also featured Las Polleras de Agus, a mixture of its creators’ respect for traditional Andean embroidery techniques and admiration for the cultural identity of Peru. In addition, their garments were created by traditional art weavers from communities located in vulnerable areas of Cusco, Puno and Huancayo, thus benefiting 13 families.
"Through our participation in Peru Moda 2019 we seek to strengthen our relationship with foreign markets and we want to start exporting. We think we are ready for this challenge", said Griela Perez, founder of the brand.
Finally, the Qaytu brand turned out for the second consecutive year at Peru Moda, in order to contribute to the sustainable development of communities in areas such as Huaraz, Cajamarca, Puno and Lima, helping the growth of more than 70 families. Its designs are made with 100% Peruvian cotton and 100% alpaca fiber, in addition to working according to the criteria of Good Fair Trade Practices.
"The experience of a brand that becomes sustainable over time is very different from one that is sustainable from the moment it is created," said Yurac Fiedler, the brand’s creative director and one of the founders of Peru's first Sustainable Fashion Association.