There is a certain Peruvian export product that has a presence in almost all international markets. Its reputation is such that the Dutch and Spanish love it almost as much as their own cheeses and wines. This is the delicious Hass avocado, which travels straight from the coastal valleys of Peru to European supermarkets.
The quality of this superfood lies in the durability of its shell, which makes it easy to transport, as well as in its small stone which means it has an abundance of soft flesh. Its texture is creamy and goes perfectly in a Causa, an octopus Muchame, a Guacamole dip or in a vegetarian salad.
In light of all this, why is it not a favorite of Peruvians? It seems the answer to this is more related to its appearance rather than its quality. To put an end to this myth, avocado growers are determined to position this variety once and for all to make sure that Peruvians also get to taste some of Pachamama’s best.
Add Hass to your dishes
PROMPERÚ promotes the consumption of all avocado varieties, since their properties are so beneficial for the body. Avocado has a high potassium content and is a great source of energy and healthy fats. It is also important for supporting the immune system. Specifically, the Hass variety has anti-aging properties and improves the hair's shine.
"The Hass avocado is of excellent quality and has a great taste, providing it is harvested at the right time. Another advantage is that it is easy to transport, its flesh is consistent, it is easy to peel and it has a good shelf life after harvesting,” explains Omar Diaz, General Manager of Westfalia Fruit Peru.
According to the businessman, the per capita consumption of the Hass avocado in Peru is still moderate, so we must continue promoting it in order to increase its consumption.
An adaptable and sustainable crop
The avocado tree has a long productive life. In Peru, the Hass avocado is mainly grown in the regions of La Libertad, Lambayeque, Ancash, Cusco, Apurimac and Huancavelica. "It is a crop that can be easily managed by small farmers, as is mainly the case in the mountains, or by medium or large companies, as is mainly the case on the coast," adds Omar Diaz.
"Avocado is grown all year round, mostly using drip irrigation systems that facilitate the efficient use of water. By carrying out integrated management of pests and diseases we are able to obtain a good quality product.
Diaz is one of hundreds of entrepreneurs committed to raising awareness of this crop around the world, as this strengthens the sector and helps the product to remain sustainable over time. "These promotional campaigns are very important for increasing its consumption, both nationally and internationally. This promotion has been very active for several years," says Diaz.
Although it is undeniable that the first months of this year were difficult due to the economic and social impact of COVID-19, Diaz highlighted the effort made by the entire production chain to promote the super avocado in the media, public transportation units and the international dissemination of avocado-based recipes.
"We think that with the promotional campaigns we are carrying out, and as consumers become more familiar with the Hass avocado, they will start showing a preference for this variety whose market is very globalized," affirms the expert.
-We are on the right track. According to a report by the Ministry of Agriculture, the volume of Hass avocado exported in the first seven months of this year is higher than the entire volume of Hass avocado exported last year, when it reached 312,539 tons.
-This avocado is mainly destined for the markets of the Netherlands, Spain, Chile, the United States and England, which account for 83% of the fruit’s total exports around the world.