Peruvian brands take over Miami at LAFS Pop-Up

From November 9 to 12, nine Peruvian fashion brands showcased their best spring-summer collections at the Latin American Fashion Summit (LAFS) Pop-Up, one of the most significant events in Latin American fashion.

Blending tradition with innovation, these brands presented unique handmade pieces crafted from Peruvian fibers like native cotton, alpaca, and shiringa, showcasing the versatility and richness of Peruvian design.

The brands showcased included Ana.G, Annaiss Yucra, Ayni, ESCVDO, Gabuteau, Nelblu, Pampa, The Sake Project, and Wisqa. Over four days, they participated in an exhibition that connected Peruvian design with hundreds of buyers, influencers, and industry media, creating a platform full of opportunities to expand into international markets.

Peru exposes itself to the world in the textile industry

Source: PROMPERÚ

To promote Peruvian fashion globally, a strong international strategy connects the country's exportable offerings with key markets. Through events like trade fairs, trade missions, and business rounds, Peruvian brands have the chance to showcase their products in specialized, high-impact settings, highlighting the quality and authenticity of their designs.

This sectoral initiative by MINCETUR through PROMPERÚ aims to position the Peruvian textile industry on the global map, emphasizing its innovation, sustainability, and cultural richness, while bringing the best of our country to the world.

Source: PROMPERÚ

The presence at LAFS Pop-Up not only boosted Peruvian fashion in the United States but also strengthened the identity and value proposition of each brand, helping to establish the country as a global reference for fashion and quality. Peruvian fashion is making its mark!

Source: PROMPERÚ